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CASE STUDY
Nashville Painting Professionals
2Z Marketing worked with Nashville Painting Professionals (NPP), a painting company based in Nashville, to manage their social media presence and run digital ads. Our strategic approach led to increased online visibility, more website traffic, and impressive results. Our expertise in social media management and digital advertising helped NPP achieve their marketing goals and grow their business. Check out our work below to see how we helped NPP improve their online presence.
PPC ADVERTISING, EMAIL MARKETING, & SOCIAL MEDIA
THE PROBLEM
Nashville Painting Professionals wanted to increase revenues and was willing to spend some money on advertising. How could we get the most out of their ad spend while also generating leads through other methods?
THE GOALS
1: Use Facebook advertising to generate consistent leads for Nashville Painting Professionals.
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2: Launch a Constant Contact email campaign to nurture past customers and encourage potential clients to go through with a job.
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3: Help NPP post consistently on social media to generate brand awareness and get organic leads.
THE RESULTS
FACEBOOK ADVERTISING
We generated 4 leads for Nashville painting professionals in just 10 days with an investment of under $400, resulting in an incredible 10X return.
EMAIL MARKETING CAMPAIGN
Even with a small email list, we generated great results for NPP. With 416 emails sent, we achieved a 61.4% open rate, a 1.8% CTR, and 1 confirmed lead generated.
SOCIAL MEDIA MANAGEMENT
With a month of consistent social media posts, we were able to grow the NPP page and generate organic leads. With 68 link clicks, this means a lot of individuals made it to their website.
SUMMARY
In all, our work for Nashville Painting Professionals has proven to be successful in generating a positive ROI and increasing the number of people who have come across their brand. With a limited ad budget and relying on a lot of organic growth, we were able to generate more leads for this smaller local painting company.