.png)
CASE STUDY
Bradley's Custom Gutters
We partnered with BCG to improve their online presence through social media management, digital advertising, and email campaigns. Our team's expertise in these areas helped Bradley's Custom Gutters achieve its objective of establishing a strong online presence and generating leads. By implementing a strategic approach, we were able to manage their social media channels effectively, run targeted digital ads, and design compelling email campaigns that resonated with their audience. Check out our work below to see how we helped Bradley's Custom Gutters improve their online presence through outstanding social media management, digital advertising, and email campaigns.
SOCIAL MEDIA, DIGITAL ADS, EMAIL MARKETING
THE PROBLEM
With BCG being a smaller company, the owner did not want to worry about marketing. He was already active on social media but decided he needed help with consistency. BCG also wanted to grow the business, so they needed to generate more leads.
THE GOALS
1: Establish a level of consistency when it comes to posting on social media.
​
2: Generate consistent, quality leads through effective Facebook advertising
​
3: Launch a monthly email campaign to try to boost sales from previous customers.
THE RESULTS
CONSISTENT SOCIAL POSTS
In order to engage potential customers, we focused on posting 3-4 times a week. We used a variety of different types of posts to make sure we kept the content exciting & engaging.
DIGITAL ADVERTISING
Our facebook ads campaign was a success for Bradley's Custom Gutters. Generating thousands of impressions and 88 direct call link clicks, BCG got an excellent ROI with a small advertising budget.
EMAIL CAMPAIGN
With a list of previous customers to use to their advantage, we set up monthly email campaigns to generate leads, garner reviews, and engage with the mailing list. The campaign went well, with a 52% open rate, 2% CTR, and 5 customers going to their lead gen landing page.
SUMMARY
Overall, our ongoing campaign with Bradley's Custom Gutters has been a success. Through the three strategies we've employed, BCG has been able to see an uptick in calls and overall sales. Additionally, we have been able to make the owner's life easier, taking away the hassle of having to post consistently on social media.